So the discount price that TVPaint offers to our students has been very attractive.
But many students want to have their own copy of the software and for online students who don't have access to the on-campus lab computers they have always had to purchase their own software. At our school the students have always had the option to use either Toonboom or TVPaint which are both installed on the school's computer's (along with the complete Adobe suite including Flash and Aftereffects which are also used for animation, and Maya, and other software). ) TVPaint already offers a very generous educational discount price to our students, and the TVP licenses that our students purchase at the discount are perpetual full-licenses that they may continue to use after they have graduated from school for commercial work (or to do commercial work even while they are still enrolled in school). (of course these are not full- licenses, but are for non-commercial work and are operational only while the student is enrolled in classes. The reason I advance this theory is because at the school where I teach it was recently announced that Toonboom will now give "free" licenses of Toonboom Harmony to the students. Toonboom is not new, it is well-known and well-promoted, so I am certain that SPA was well aware of Toonboom and they could have chosen to use it for the "Klaus" trailer if they thought Toonboom was better than TVPaint, but in fact they chose to use TVPaint to make the "Klaus" trailer and everyone seemed very happy with the results, so it does seem odd that they should suddenly switch over to Toonboom. It seems to me that their business strategy in many cases is to give away software for very low cost/no cost with the goal of eventually eliminating any competition which would be of greater benefit to them in the long run when they no longer have any viable competition from other animation software companies (smaller software companies without the financial resources of Toonboom can not compete with giving away software licenses for free or almost free).
Toonboom has deep financial backing from Canadian media conglomorate CORUS. What follows is MY OPINION: It seems to me that SPA's abrupt change of attitude towards TVPaint (not even doing a test of the new TVPaint 11 or asking for a competitive quotation from TVPaint in light of Toonboom's offer) may partially be based on Toonboom offering them the software at a very low cost. nor they tried our last version released in February with : faster 4K management, faster ink & paint process, etc. Indeed, in spite of regular contacts by email & during festivals, SPA even didn't ask us directy for a quotation to discuss the pricing of the TVPaint technology. Robobob wrote:Don't know what happened but defenitely not something based on the software must be marketing.
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